Why The ‘Easy Button’ Is Such A Seductive Trap

panicHey Insides, JP Moses here… I have to tell you smething…

You’re LAZY.

Yes, you heard me…. I called you freakin’ lazy. People are inherently and naturally lazy – most of us anyway.

It’s the cold, HARD truth.

It’s something I like to call the “easy” button. It’s seductive and hypnotic. You can hear the sirens calling to you:

Come to me. I will give you money. It will rain from the sky. It will fall in your lap.

You will have a mansion… on the beach. You will drive fast cars. You will spend your day surfing and then fly to Paris to dine for the evening. Hot women (or men) will flock to you and drape themselves all over you.

You will have it ALL… with the snap of your finger and one house flip.

WAKE UP, Join Reality

If you’ve ever struggled with reaching your REI goals or wrestled through “bright shiny object” syndrome, then this may sting a little, but it’s for your own good…

The fact is, it’s easier to just go along and suffer through the status quo, than to apply yourself and put in the effort needed for accomplishing a proper goal.

So the dream of easy riches just won’t die. It lives on and bleeds good money out of your wallet for product after product and seminar after seminar that so many of us are being seduced into buying because you won’t let that Easy Button dream die.

Everyone wants an easy button. Just press it and get rich quick. To be honest, it is everyone’s dream to some extent (mine, too). But sorry, rarely does real life ever really work that way. The reality is that most anything worth pursuing always involves some level of trial and error…

Some level of pain before gain… some confusion, scraped knees and more than just a little blood, sweat and tears along the way.

If You Can’t Get It Done, You Simply Don’t Want It Bad Enough

In your business, yes, there is actually work, effort and focus involved in making money and making it consistently. At least at first, until you’re able to crack the code on systematizing and running things like a CEO rather than a technician (but that’s another conversation entirely).

But some people paint a different picture for you, don’t they? An alluring, seductive picture of fast riches, instant success…
And yet people constantly continue to buy more and more products and services that promise push-button riches.

easySo, what does it take? Now let me be very clear here:

I firmly, unequivocally believe that your education in this business is hugely important. I’m also not one of those people who thinks it shouldn’t cost you anything. You should always be willing to wisely invest in your education and commit to actively doing so on an ongoing basis.

I’m always sharpening my mindset (inner game) and my real estate skills, strategies and business-building skills.

The Art of Always Extracting Value

First of all, make no mistake, I’m not slamming all guru products, or even most of them… some of them are really exceptional, and yes, some of them are crap, and there’s a lot in the middle.

But the truth is, you can almost always learn something worthwhile from anything you’ve ever invested your education dollars in… and frankly, that should be the way you look at it. If you’ve heard my backstory, then you probably remember me describing the first real estate investing course I ever purchased as basically a box of garbage. But, I also always share that, at that point, I had two choices…

Play the victim, have a pity party and throw up my hands in disillusionment to the entire REI industry that must be trying to scam me…


Get stronger, work harder… Let my disappointment strengthen my resolve to not fail at this and to get my $600 worth out of the material by extracting what I could of value from it (even if most of it was poorly done).

I’m so very grateful that I chose option 2.

I agree with Sir Walter Scott who once said:

“All men who have turned out worth anything has had the chief hand in their own education.”

The Bottom Line

I hope I gave you guys some insight that will make you look at the whole investing game a bit differently. So, if you are serious and want it bad enough, work hard and educate yourself and the money will come, I promise.

Remember, a commitment to sharpening yourself with ongoing self-education does not mean you have to be constantly moving toward whatever bright, shiny object happens to be in front of you at the moment.

jpWhat Say You, Insiders?

So, who else out there has some cold, hard truth to give? We’d love to hear from ya! Comment below!

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